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Bollywood Brand – Down Under Documentary Trailer Provides Hint At Bollywood's Influence On Australia's Perception Of India

Tuesday saw the release of the teaser for the Australian feature documentary “Brand Bollywood – down under.”

The film, which was released at the Cannes Film Market days after a well-attended discussion on Australia-India co-production at the India Pavillion, provides a glimpse of the incredible journey of Hindi cinema and highlights its noteworthy contribution to influencing Australia's perspective of India.

Director Anupam Sharma explained the documentary's necessity and how Bollywood serves as India's global ambassador, along with Ayurveda, Yoga, spirituality, cricket, Indian doctors, and the IT sector. I really believed that this was a tale that needed to be told and recorded not only for Indians but for the rest of the world because I have personally seen the role the Indian film industry has played in opening new vistas for Indians and India in Australia.

The documentary delves deeply into Bollywood's changing influence on how the world sees India and how it opens up to the outside world.

The documentary features some of the leading figures in the Indian film industry as well as Australian government, trade, and tourism representatives to analyse the Bollywood journey in Australia. It does this by using behind-the-scenes and making-off clips of significant Bollywood films shot in Australia since “Dil Chahta Hai” and featuring some of the most picturesque locations in Australia.

It is a pleasure to be a part of Anupam's worldwide documentary on Popular Hindi Cinema, which is aimed at Indian viewers enjoying our cinema and Western audiences still getting to know our film culture. I've developed a beautiful bond with Australia over the years. It is encouraging to see an Australian feature film on Indian popular cinema that has government funding, especially since Australia and India are nearing agreement on a film co-production agreement. I'm looking forward to playing Indian roles in other Australian films since my time on Hotel Mumbai was enjoyable.

The first Indian to write about Australia in a movie and shoot there was producer-actor Feroz Khan. His son Fardeen talked extensively in the documentary on the experience of filming an Indian movie in Australia.

In relation to her film career, Fardeen Khan remarked of the documentary, “Australia will always retain a particular place since a significant amount of my first film was filmed there. Feroz Khan, my father who is also a producer and filmmaker, fell in love with the country's beauty right away and was motivated to film it. I remember numerous first-time experiences from this project, which was a joy to be a part of. Sending you my best wishes on the project and I can't wait to see it, Anupam.

The documentary, which was made by Anupam Sharma's Films & Casting TEMPLE, will soon be available everywhere.

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